Question 5 - How did you attract/address your audience?

The genres chosen for our film opening sequence was action and crime; so we started to research the genre conventions and put together our mood board where we would later on get all the ideas from to begin shooting the scenes. Our intended audience was teenagers aged 14-18 mainly boys, so an action film would perfect to attract the intended audience. The genre conventions of action movies helped us a lot as a group to decide the props and costumes for our opening sequence. I watched "Irobot", "Batman" and "The dark knight" which gave me various ideas for the film opening but also helped me to put together some of the genre conventions such as; 

Explosions and crashes

Fights 

Weapons - knives and guns 

Killings

Our film opening would have to include any of this features or props in order to be an action film, so we decided as a group to have a hero and a villain, also have weapons and a fight in order to attract the younger generation to watch it; the music chosen by all of us also helped to compliment the film genre and help to build the atmosphere and keep our target audience focused. The music was strong and it created a realistic theme. Our film opening has a lot of similarities to other actions movies such as the "Irobot" because it shows the main character at the very beginning of the film, 

The audience research taken around my school was really effective because it helped us to improve and also get feedback from our intended audience. The feedback given was processed and we changed everything and improved the camera angles and shooting.

Written by Nayma